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Is business coaching right for me?
Business coaching is ideal for someone wanting to speed up the process of growing a business, by making better decisions, and by focussing their time on the right activities. Knowing which strategy will work best, which business model suits, and which structure will support the business’s growth all contribute to a less stressful, more rewarding experience.

Listen to a recent interview I gave to The Perth Business Podcast: 


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I came to business coaching as a client of a coach, and was firstly amazed that such a person existed, and secondly, by how quickly I learned what I needed to know to succeed. This was due to my coach having the ability to size up what was happening, and to know which piece of the puzzle needed sorting out first. My business doubled in the first 12 months thanks to his coaching, and I knew then that I wanted to do what he was doing for a living. Having been a client of a coach, I know what its like to invest in myself, to get on a steep learning curve, and to be open to change.

It took me a few years to get trained up as a business coach, and a few more stumbling through my first few clients with my trainer wheels on. Now, 20 years later, I have watched my clients grow, expand, go international, and even list on the stock exchange. I have been there at some of the most critical moments of their journey, in the middle of some their most difficult decisions, when they have been most vulnerable, and there when success and good fortune shined.

I have commiserated with them, supported them, laughed with them, and celebrated with them. Many have become my friends, and I keep in touch with most as often as possible.

I am privileged to do what I do, to be successful at it, and to watch my clients realise their potential.

I often say that some people have a high threshold for pain. They would rather struggle through on their own, taking longer, costing more, making mistake after mistake, than seek help. A good coach can be an enormous relief; someone to call to ask a question, to get some advice, to let off some steam and to help us stay on track.We need to enjoy each day as best as we can, which, of course, is up to each of us.’

So what does the journey look like?

We typically engage for an initial 12 month period, because while we are good at what we do, it takes time to ‘turn the ship around’. At 12 months, we review the progress, review the strategy, reset the goals, and more often than not, set off again. Now that the client-coach relationship is bearing fruit, we keep the winning team together and drive more depth – knowledge, understanding, skills, so that the business owner develops, and then the senior staff.

The Best Investment You'll Ever Make

A well-run small business is likely the best investment a person will ever make. It will pay for every other investment (good or bad) they make, pay the mortgage, pay the school fees, pay for the holidays, the weddings and fund retirement, whatever that looks like. Its often the investment that my clients understand the best, can influence, can control, and can apply knowledge to reduce risk. It very often pays the best returns, and a dollar invested in the business tends to generate more than a dollar invested elsewhere.
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Testimonials
Rob Bentley coached Perth Media in 2022, it was very beneficial. His wisdom and expertise led to our most profitable 6 months in the history of our business's operations. We recommend Rob Bentley for business coaching for all small and medium businesses that want to accelerate growth.
Cate Rocchi. Perth Media
I started my business with no plan, no capital & (in reality) no idea. Fortunately, I met Rob quite early and the one thing I did right was to engage him to be my business coach. We worked together for 7 years and all the things people think are clever about our business came from him. I can easily say that we wouldn't have a business today if not for Rob & his calm, clear advice that always seems to cut through the noise & go to the heart of the matter. It's now been close to 20 years and we've done so many things together in business & life I've lost count. He's one of the people in business I admire most & I always say 'yes' whenever there's an opportunity to do anything together. I can't recommend Rob highly enough as a coach, mentor and human being.
Jeff Robson, CEO, Acesss Analytic
Rob is a business professional who is able to share his knowledge thru his coaching. Personally I find Rob's ability to look at complex business issues and distilll them down to a small bite size bits of information is his true strength. Rob has helped my business grow indirectly thru his personal one on one coaching . I highly recommend Rob he is a great bloke and fantastic business coach.
Darren Dwyer, Frigbot
Rob is like Wendy from "Billions", only she's way hotter...
Scott Williams, Fiftyone Capital
Scott Williams, Fiftyone Capital
‘Get a business coach’ was some of the first advice ever given to me...and Rob was the recommendation I received. Acuity is what Rob helped myself and Primero achieve on many levels and continues to do so 6 years on.
Cameron Henry, Primero Engineering
Cameron Henry, Primero Engineering
I would recommend Rob to anyone who wants to improve their business. The idea of a "Business Coach" was not one I was fond of, but a recommendation from someone I trusted convinced me to go and see him and I’m very glad I did. My main concerns with the industry were capability and integrity, and both are things that Rob possesses which I greatly respect. What Rob teaches is elegantly simple. You walk out of a lot of Rob’s meetings thinking, “that is so straight forward”, yet I know that I have wasted ten times the time and money in my business doing it the hard way. We’re on track to have our best year, have more work than we can handle right now, have improved a lot of aspects of our business and we haven’t had too change much.
Amir Holic, Bluesky Digital
Amir Holic, Bluesky Digital
Where do I start? Rob is an amazing coach who possesses a skill set that taps into helping you get the most out of your business. The best part is, it’s a collaboration, you have to put the work in, but helping find the discipline is part of Rob’s offering. He manages to demystify your business challenges, and provide clarity as to what is important and relevant to help grow your business. I cannot recommend Rob highly enough
Ben Carter, pinnacle Planning
Ben Carter, pinnacle Planning
I fully endorse and recommend Rob Bentley as a business advisor. We have been using Rob for the last 3 years and we have seen remarkable results to our business in a safe and trusted environment. Not only has Rob helped our business grow and achieve results, he has worked with some of my clients and succeeded in bringing them to success as well. Anyone asking questions around business, growth, staff development or strategies should talk to Rob to see how he can assist you grow your business.
Paul D'Angelo, D'Angelo Legal
Paul D'Angelo, D'Angelo Legal
Running a small technical consulting firm, we brought Rob in to help us grow the business and avoid unnecessary mistakes and the typical growing pains. Rob helped us better mange our staff, improve our business processes and make better decisions. This resulted in significant company growth, culminated in a merger offer from a larger international business. Rob helped us through both the decision making process and advised us in putting together the deal. I would be happy to recommend Rob as a business and leadership coach. He was invaluable to our company growth and success and felt like part of the team.
Jerry Meyer, JRS Petroleum
Jerry Meyer, JRS Petroleum
Rob is a successful, highly regarded business coach and a true professional. As business owners we had sound knowledge in our profession however benefited greatly in Robs advice and direction in best business practice and efficiencies. Rob is solution oriented and his personal drive to succeed is evident in his coaching providing clarity to complex issues. Rob's coaching gave us direction and energy in the running of our business and sound advice on how to achieve our goals both personally and in business. As a result we were able to reduce pressures on us as business owners and our key staff on the day to day running of our business resulting in a business that people want to work in. I recommend Rob at Acuity to any business owners seeking to improve their business.
Ray Gourlay, Herron Todd White
Ray Gourlay, Herron Todd White
Rob is an excellent professional coach with the proven ability to build high performance business teams and enable sustained success. We have built a trusted relationship over many years, and I have had the privilege to work with Rob on large team coaching projects.
Steve Bowler, SOAR Consulting
Steve Bowler, SOAR Consulting
Rob has been coaching my staff and I across various Multi-National businesses since 2003. Rob has worked with my senior management executives and all levels across the businesses. The focus and depth of knowledge have been significant across the diversity of businesses from Oil industry to specialist professional consultancies operating internationally. Rob has a great acumen for business strategy and outstanding people skills, combined with a results focused and action driven style. It is experience you can’t get very easily. Invaluable for developing your business in the highly competitive market place. He is refreshingly direct and easy to deal with.
Ed Neilan, EV Pure
Ed Neilan, EV Pure

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